Thursday 27 June 2013

The Old Media / Traditional

The Old Media or Legacy Media are traditional means of communication and expression that have existed since before the advent of the new medium of the Internet. Industries that are generally considered part of the old media are broadcast and cable television, radio, movie and music studios, newspapers, magazines, books and most print publications.

Monday 17 June 2013

What is Communication ?

Communication - (from Latin "communis", meaning to share) is the activity of conveying information through the exchange of thoughts, messages, or information, as by speech, visuals, signals, writing, or behavior. It is the meaningful exchange of information between two or a group of person. One definition of communication is “any act by which one person gives to or receives from another person information about that person's needs, desires, perceptions, knowledge, or affective states. Communication may be intentional or unintentional, may involve conventional or unconventional signals, may take linguistic or nonlinguistic forms, and may occur through spoken or other modes.”[1] Communication requires a sender, a message, and a recipient, although the receiver doesn't have to be present or aware of the sender's intent to communicate at the time of communication; thus communication can occur across vast distances in time and space. Communication requires that the communicating parties share an area of communicative commonality. The communication process is complete once the receiver has understood the message of the sender. Communication is a process of transmitting information from one being to another. Through communication one shares their thoughts and opinions with the use of speech, writing and signs. Communication is the way in which I learn, vocalize my thoughts and express my feelings. Not one day goes by that communication is not imperative in all I do. Not only would life be dull and boring without communication, but more importantly life would be a terrible struggle. Without communication one would function solely as an individual, because communication is needed in order for interaction between people. Everything would be done extremely inefficiently, because of the lack of sharing of thoughts. The lifespan of an average individual would be extremely limited, because communication is required in order for correct brain development. However, problems in brain development would be one of the last thing to kill a person if communication was eliminated, because one would first have to make it past the first couple years of ones life without communication. This would be close to impossible considering communication is needed in order for one learn how to survive in the world. Unlike other animals, humans were not born with instincts, we rely on others to see how to live. Without communication one could only watch how other live. Without any guidance one would easily make mistakes and survival would be very difficult. Communication is a necessity in every society and in order to understand and appreciate the functions of communication it is important for one to study the subject. In today’s world communication between people is not just limited within ones own culture or region, making the study of communication even more vital.